Every year, it seems that International Women’s Day isn’t just about celebrating women, it also generally creates many discussions and debates about equality. Some of these discussions are not helpful and only result in widening the gap in understanding between genders (and often amongst women themselves).

It should be a great opportunity to challenge stereotypes for women in business, not only to champion the cause of women, but to also shift the consequences for men. Although stereotypes have some measure of reality, this doesn’t mean that everyone fits the stereotype. For example, there is often an assumption that men are more rational than women, or that men are the ‘strong’ ones. Being more realistic about the variations amongst men and women, which are probably due more to personality than gender, takes the pressure off both sexes.

A big part of showing what women in business are capable of (and a way of smashing stereotypes) is to tell their stories. Via this column I have showcased some inspiring women (and I plan to do it a lot more!), because role models are a powerful way of showing women what they can achieve (despite stereotypes and attitudes of others perhaps indicating otherwise).

Malala Yousafzai, despite her young age, is one such role model, whose bold actions, and subsequent speeches, have provided us with many inspiring quotes. This one perfectly summaries this topic: “We cannot all succeed when half of us are held back.”. What a profound yet simple statement! Of course she is right: equality for women in business is not solely for the benefit of women. When women are given opportunities, and a culture in which to succeed, it benefits all of society.

“Here’s to strong women. May we know them. May we be them. May we raise them” (Unkknown)

Michelle Grice writes a weekly column for business women in The Western Weekender