Like most women in business, I have read many books related to running a successful business. Some are general and inspirational in nature. Others are more specific on topics like marketing. Whenever I read these books, and particularly the ones that have specific strategies, I always find myself wondering “well why isn’t everyone doing this?”.
What I have realised over the years is that while many of us may be motivated to read a book or listen to expert advice, actually making the required changes are on a whole other level.
There can be lots of reasons why we do not act on what we read or hear. Sometimes it is lack of energy or motivation. Sometimes it is lack of time and resources. Sometimes it is even a fear of success (what will that change mean for me?).
If you are anything like me, my biggest stumbling block to change is this: I read about some amazing strategies, I want to do them all at once, and then the task becomes too overwhelming. Sound familiar?
There is a simple solution: even though it goes against the grain for a perfectionist like me, it is perfectly OK to chunk the change down to smaller, more manageable tasks. You do not have to act on everything, or make massive changes all at once. Some sage advice from Brad Sugars is this: “you double the size of a business by adding 1% in 100 ways … not by adding 100% with just 1 idea”.
Michelle Grice writes a weekly column for business women in The Western Weekender